Start: October 2nd · up to 12 seats
Attention is the new currency. Therefore there is an ever-growing need to design experiences which are worth people time. And this means frictionless, pleasant and meaningful interaction with the product. But to achieve that, you need to understand human-centric design principles so you can increase your chance at success.
Dynamic and high growth startup environment requires specific skills from product manager which are closer to entrepreneurs than to traditional product owner role in well established organisations. So getting onboard a new product manager requires a long head hunting process or extensive training. If role is covered successfully, company scales easily if right product management is missing organisation could fail.
This program builds up product management competency within the group of diverse product specialists who leverages their existing experience and industry knowledge to uncover market opportunities, shape strategy and create execution plan together. The program is based on solving real product problems in collaborative way, while interacting with real customers and stakeholders applying newest product management methods. The program provides a complete overview of the role.
By focusing on the "why" and collaborating with your team you will learn what it takes to build a truly user-centered product. The experience will reflect the real world so you would get a better understanding of designs role within the organisation, learn how to create a safe and inclusive environment for the ideas to flow. In the end you will be capable of delivering an interactive prototype which can be used to validate your hypothesis.
Learn how to harness the power of Qualitative and Quantitative research
Practice conducting user interviews
Learn best practices how to uncover user needs and desires
Problem framing concepts
Customer journey mapping
Identifying friction and opportunities
User flow mapping
Interactive prototype building
Design lead, Vinted
October 2nd, 2019
Intro session + 4 Saturdays - Oct 5, 12, 19, 26
6h practice (10:00 - 16:00) + 4-5h preparation at home each week