Product Design

Start: 2020 (TBA) · up to 12 seats

Attention is the new currency. Therefore there is an ever-growing need to design experiences which are worth people time. And this means frictionless, pleasant and meaningful interaction with the product. But to achieve that, you need to understand human-centric design principles so you can increase your chance at success.

Dynamic and high growth startup environment requires specific skills from product manager which are closer to entrepreneurs than to traditional product owner role in well established organisations. So getting onboard a new product manager requires a long head hunting process or extensive training. If role is covered successfully, company scales easily if right product management is missing organisation could fail. 

This program builds up product management competency within the group of diverse product specialists who leverages their existing experience and industry knowledge to uncover market opportunities, shape strategy and create execution plan together. The program is based on solving real product problems in collaborative way, while interacting with real customers and stakeholders applying newest product management methods. The program provides a complete overview of the role.


Who is this program for?

  • For product managers, designers, researchers and other IT specialists who are considering a career transition to product design
  • For product designers who recently started their career to fast-track their learning in the new role
  • For experienced product designers, who would like to reassess their experience and skills, and to identify potential gaps they need to fill
  • For data analysts, and business developers who want to strengthen their skills to build user-centered products

What you'll learn

By focusing on the "why" and collaborating with your team you will learn what it takes to build a truly user-centered product. The experience will reflect the real world so you would get a better understanding of designs role within the organisation, learn how to create a safe and inclusive environment for the ideas to flow. In the end you will be capable of delivering an interactive prototype which can be used to validate your hypothesis.


Week 1: Intro and user needs

  • Understand design role at the organisation 
  • Learn how to harness the power of Qualitative and Quantitative research

  • Practice conducting user interviews

  • Learn best practices how to uncover user needs and desires

Week 2: Problem framing

  • Information synthesis: methods and ways to make sense of the mess
  • Problem framing concepts

  • Customer journey mapping

  • Identifying friction and opportunities

Week 3: Prototype

  • Prioritization
  • User flow mapping

  • Wireframing

  • Interactive prototype building

Week 4: Testing

  • Practice conducting usability tests
  • Evaluate insights
  • Learn storytelling techniques to showcase strategic direction

Facilitated by

Vytas Butkus
Design lead, Vinted

Sandra Zaidova
Research, Trafi



2020 (To be announced)


To be announced


6h practice (10:00 - 16:00) + 4-5h preparation at home each week