Start: October 3rd · up to 9 seats
With startup maturity the number of product problems and opportunities increase. Founders are not able to drive all the initiatives alone. At this stage the need for product management arises to take ownership of the product, shape and validate the strategy, drive execution, and evangelise and shape the organisation based on their findings.
Dynamic and high growth startup environment requires specific skills from product manager which are closer to entrepreneurs than to traditional product owner role in well established organisations. So getting onboard a new product manager requires a long head hunting process or extensive training. If role is covered successfully, company scales easily if right product management is missing organisation could fail.
This program builds up product management competency within the group of diverse product specialists who leverages their existing experience and industry knowledge to uncover market opportunities, shape strategy and create execution plan together. The program is based on solving real product problems in collaborative way, while interacting with real customers and stakeholders applying newest product management methods. The program provides a complete overview of the role.
You will learn to analyse a market situation, find and evaluate unsatisfied user needs, and craft a strategy to build a product for the identified opportunities to attain business goals. You will also learn the process to collaboratively define the product, uncover main risks, validate them along the way, and build the product in the most efficient manner.
Evaluating company strategy: company vs. product strategy, company vision, strategic goals
Understanding the competition
Uncovering user needs
Crafting a product vision: vision statement, product values
Paving the roadmap: business model, strategic goals, roadmap
Product discovery: research techniques, identifying risks, scoping the solution, validating risks
Delivery and measuring impact: backlog, experiments, post launch analysis
Product council: presentation for stakeholders, getting buy-in for the strategy
Influencing the company: context for product management, path for changing the company
Head of Product, Trafi
October 2nd, 2019
Intro session + 4 Saturdays - Oct 5, 12, 19, 26
6h practice (10:00 - 16:00) + 4-5h preparation at home each week