Product Management Program

Start: 2020 (TBA) · up to 9 seats

With startup maturity the number of product problems and opportunities increase. Founders are not able to drive all the initiatives alone. At this stage the need for product management arises to take ownership of the product, shape and validate the strategy, drive execution, and evangelise and shape the organisation based on their findings.

Dynamic and high growth startup environment requires specific skills from product manager which are closer to entrepreneurs than to traditional product owner role in well established organisations. So getting onboard a new product manager requires a long head hunting process or extensive training. If role is covered successfully, company scales easily if right product management is missing organisation could fail. 

This program builds up product management competency within the group of diverse product specialists who leverages their existing experience and industry knowledge to uncover market opportunities, shape strategy and create execution plan together. The program is based on solving real product problems in collaborative way, while interacting with real customers and stakeholders applying newest product management methods. The program provides a complete overview of the role.


Who is this program for?

  • For engineers, designers, business developers, and other IT specialists who are considering transition to a product management role
  • For product managers who recently started their career, to fast-track their learning in the new role
  • For experienced product managers, who would like to reassess their experience and skills, and to identify potential gaps they need to fill
  • For entrepreneurs, who want to strengthen their skills to build products

What you'll learn

You will learn to analyse a market situation, find and evaluate unsatisfied user needs, and craft a strategy to build a product for the identified opportunities to attain business goals. You will also learn the process to collaboratively define the product, uncover main risks, validate them along the way, and build the product in the most efficient manner.


Week 1: Understanding Company, Industry and People

  • Understanding the role of product management: history and key principles 
  • Evaluating company strategy: company vs. product strategy, company vision, strategic goals

  • Understanding the competition

  • Uncovering user needs

Week 2: Define Product Strategy

  • Defining product: user segmentation, value proposition, solution
  • Crafting a product vision: vision statement, product values

  • Paving the roadmap: business model, strategic goals, roadmap

Week 3: Planning for Execution

  • Setting the goals: product metrics, OKRs
  • Product discovery: research techniques, identifying risks, scoping the solution, validating risks

  • Delivery and measuring impact: backlog, experiments, post launch analysis

Week 4: Keeping the steady Rhythm

  • Creating a process: product team, planning levels, rituals
  • Product council: presentation for stakeholders, getting buy-in for the strategy

  • Influencing the company: context for product management, path for changing the company

Facilitated by

Tautvydas Gylys
Head of Product, Trafi

Andrius Grigorjevas
Strategy, Be&Do



2020 (To be announced)


To be announced


6h practice (10:00 - 16:00) + 4-5h preparation at home each week